??? EAT ????? ?????? ????? ?? ???? ????? ????????? ???. ??? ???????? ?? ????? ??????? ????????? ?? ???? ?? ????? ?? ????? ???????????? ???? ???????? ????? ??? ???. EAT ???? Experience, Authoritativeness, Trustworthiness ??? ? ?? ?? ?? ??? ?????? ???? ?? ??? ????? ?? ?? ????? ????? ?????? ????? ????